Gatorade’s Product Line – Confusing but Forging Forward

Written by: Sara Shipley, RD student, runner, nutrition writer and more Gatorade fruit bites and pro chews? Yes, you read that right. PepsiCo’s brand is embarking on a major product expansion into a new market. Recently, an article about Gatorade caught my eye, and here’s why. I find their product line a bit confusing. I know they offer an electrolyte-rich sports beverage to mass markets and serious athletes alike, but keeping up with the right drink to consume pre or …

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